William Lay, Chairperson and Managing Director of General Motors in East Africa:
"I read the Ethiopia guide on my way to the East Africa Business Summit and thought it was the most professional investor’s guide I had seen."

Peter Brabeck-Letmathe, Chairperson and CEO, Nestlé S.A.:
"The last chapter, which tells you what [companies] think, is probably the best introduction to the country for business people."

Lorin Weisenfeld, Principal Counsel, Multilateral Investment Guarantee Agency (MIGA):
"In a genre that tends to sugar-coat shortcomings, this publication is refreshingly frank."